Steven S. Gorman - President/CEO –
Alternative Health Insurance Services, Inc.

Mr. Gorman's background includes over 20 years of experience in the health insurance and employee benefits field preceded by 13 years of work in the natural foods industry.

The integration of alternative and complementary medicine into conventional health insurance plans has been a constant goal for Mr. Gorman and he has played a significant role in the development and distribution of health plans for individuals, businesses, associations, and labor unions. He also directed all operations of a full service Third Party Administrator, which included underwriting, claims adjudication and payment, sales and marketing.

Mr. Gorman has also worked with the labor movement to make health coverage for complementary and alternative medicine (CAM) available to the American worker.

Prior to entering the health insurance business, Mr. Gorman worked in the natural foods industry for 13 years (1973-1986). During that period, he represented such prestigious natural food/product companies as Westbrae Natural Foods (Southwest Territory Manager) and Erewhon Natural Foods (Wholesale Sales Manager/Buyer).

In 1983, Mr. Gorman established Natural Marketing Association with a vision of providing natural and alternative health benefits to employees in the natural foods industry. He subsequently founded Alternative Health Insurance Services in 1985, established Alliance for Alternatives in Healthcare in 1990, and co-founded the International Union for the Natural Health, Complementary & Alternative Medicine Professions in 2000 (www.NaturalHealthUnion.org).

Mr. Gorman and his organization have been featured in numerous publications including the Wall Street Journal, Los Angeles Times, Congressional Quarterly Researcher, and the Chicago Tribune.